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November 2007 saw the premiere of late night talk-show Oralno doba hosted by Lane Gutović.
On 31 December 2007, the first anniversary of official broadcasting, Fox Danas and Fox Fokus newscasts both got axed and were replaced by two editions of Fox Vesti.
Three days later on 9 September 2006 at precisely 8 pm, they played their first actual moving picture programme – a nature documentary that lasted some 45 minutes – before reverting to the Fox logo test signal.
The exact same setup (test signal most of the day with a single taped programme at 8 pm) continued over the following ten days or so.
Another new show was Ne daj se, Nina, made in co-operation with Croatian RTL Televizija.
The network also started flexing its muscle in sports arena obtaining the rights for Spanish football Primera División, and later in October 2007, the rights for Adriatic Basketball League.
Their primetime lineup was then somewhat expanded with a few Latin telenovelas, an occasional feature film, and a weekly ULEB Cup basketball game featuring Serbian teams (the basketball broadcasts were their first in-house productions).
During daytime hours, they played a test signal, old episodes of canceled Croatian talk-show Sanja, and music videos.
For the summer 2008, while its regular programmes were on hiatus, Fox televizija shifted lineup a bit and aired as Fox Non-Stop nightly from 9 pm with a succession of movies and mini-series.
For the new season, its first one in earnest, Fox televizija renewed the lineup with a locally produced franchised quiz-show Da li ste pametniji od đaka petaka? It also passed on Marko Živić Show and Katarina, meaning that both shows ended after just couple of months on the air.
Other new programmes were WWE Wrestling with local commentators (eventually got moved to a late night slot after viewer complaints), U tuđoj koži in which local celebrities swap lives for a day (got canceled after only a couple of episodes due to extremely low ratings only to eventually resurface on competing RTV Pink), and Ludi kamen (dating game show that continues to this day).
Three years later, on 16 April 2013, the network's editor-in-chief Dragan Nenadović was prompted to the position of Prva's CEO.
In doing so, they beat out stiff competition from German RTL Group that also wanted to start a Serbian operation.
During April 2007, in co-operation with Adrenalin production, the network started its most ambitious project up to that point with an hour-long entertainment talk-show hosted by actor Marko Živić airing nightly on weekdays at pm.